Hard to Launch a Book and Continue Writing at the Same Time!

Yep, it is.  I always wondered why JK Rowlings wrote a bunch of her books and then took a long time writing the next one after the first few books in her series took off.  It’s cause launching books and promoting them takes up so much time, and it never feels like you’re doing enough.  You could always be writing one more guest post or talking to one more fan.

I’m finding this to be the case personally.  Lately, every time I sit down to write a couple more pages in my third Elected novel, I end up spending all that alloted time on twitter, Facebook, promoting the blog tour for the first Elected novel, etc.  I give myself some slack in this regard because I am in the middle of the Kickstarter campaign (which, by the way, is doing awesomely…we’ve hit 2 stretch goals, and we still have 5 precious days left!) and the blog tour.  So of course I’m spending way more time promoting right now rather than writing.  But I’m not sure when it’ll stop.  I could keep going to conferences or book festivals every weekend.

Published authors, do you agree?  How do you balance your time between your next writing project and promoting the books you already have out there?

Even Hugh Howey, whom I love, now has an automated reply on his email.  (He didn’t used to.)  But he said he’s just gotten so busy, he can’t reply to everything anymore and had to decrease promoting, interviewing, conferences, etc. in order to make time for writing his next books.

One of my other prolific author friends said she went to fourteen writing/promoting conferences in one year and then had to take a break the next year because it started affecting her health.

Thus, fellow authors, a few questions for you:

  1. Where do you draw the line between getting the word out about your past novels and writing future ones?
  2. How do you balance both sides of the industry?
  3. Do you set aside a specific amount of time for social media?
  4. How many conferences do you attend in a year?  Which ones do you think are the most productive?

3 Comments on Hard to Launch a Book and Continue Writing at the Same Time!

  • Liz DeJesus says:
    May 16, 2014 at 8:02 am

    Hi Rory! I just found your blog post on facebook (which is one the things I love about that site, helps me connect with other writers) and I know exactly who you feel. I’m also trying to finish the third novel in my Frost Series (Shattered Frost), as well as a short story for an anthology and the script for a comic book.

    I also have to balance raising my children, promote my novels and go to conferences and book festivals every couple of weeks (sometimes I have an event every single weekend for a few months straight.

    The trick? I do all of my writing AWAY from the computer. The old fashioned way, notebook and pen. When I’m anywhere near a computer (even my smartphone) I’m compelled to get on facebook and twitter and any other social media site there is. Getting away from the computer is the only thing that helps me with my writing.

    As far as promotions go, I do my best to do something every single day just to keep my name in circulation. Sometimes I’ll save my money and purchase an ad at a website that has a lot of traffic. Sometimes it pays off in the end. I guess it really depends on what works for you.

    Let me know if you have any more questions, I’m always happy to help. 😀


    • Emily Moore says:
      May 16, 2014 at 10:00 am

      This is a great idea! The old fashioned way completely takes away the temptation doesn’t it?


  • Emily Moore says:
    May 16, 2014 at 10:41 am


    I am a freelancer that is trying to get my fiction published. As an unpublished novelist, we hear how important a platform and networking are from the industry all the time. I know building one takes time, and be a distraction. My method for balance is two fold. First, I give myself time limits on social media and networking. And secondly, I turn my internet connection off when my intention is to write. Somehow this puts a mental block on the temptation. :)


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